Yorkshire Valley Package Design
Yorkshire Valley wanted to renew their frozen chicken burgers package design and they reached out to Bob’s Your Uncle to do the work. With this assignment came a couple of instructions: both English and Frenchs version to be featured due to the multilingualism of Canada, highlighting that it’s organic, and including several badges. In the first approach, I created a family BBQ feeling, with the strong usage of green colours. In this version, the word ‘organic’ is connected to the logo as all of Yorkshire Valley’s products are organic.
The next concept shows the usage of the product and creates a clean and organic environment with strong typography.
In the next variation I used a sketch style and gave a peek into their farm, which the company values a lot because of how differently they deal with the animals.